How do you become an Amazon Product Research expert treasure hunter? Imagine you are Columbus but instead you are mapping uncharted product listings. You will encounter treacherous seas, hidden corals, and stormy weather.
To begin with, you need to get the hang of keywords. You can think of keywords like a compass. The best keywords will help you find high-demand products with low competition. Amazon has a search bar that allows you to enter “hiking” and then look at the suggestions. Voila! It’s a goldmine, isn’t it? Consider using nifty tools like Jungle Scout or Helium 10 that will de-mystify the search volume and trends.
Have you considered reading customer reviews? These star ratings contain a goldmine of knowledge. Sort reviews by most recently posted, best, or worst. Then read them as if they were letters. They love to tell you what they really think about something. Imagine selling tents. Do you see recurring complaints regarding flimsy Zippers? Bam! You have found the perfect opportunity to create a better tent flap or mouse trap.
You can’t just shove your hand into the beehive. Want the honey? Don’t get stung. Check out what your competition is doing and their pricing. Compare the product photos, the description quality and even their Q&A section. Your arsenal is only as strong as your knowledge.
Talking about trends, ever wanted to read minds? Always keep an eye out for holiday and seasonal trends. If pumpkin spices are all the rage in autumn, then your ‘Spiced Pumpkin Candle’ might be a hit. Google Trends, and Amazon’s Top Sellers can help you make a prediction.
Some niches have been oversaturated. This is like trying to sneak an extra grain on a sandy beach. Instead, find niches within niches. Selling fitness gear? Would you consider gear that is specifically geared towards seniors? Focusing on a niche can help you stand out in a crowd.
Let’s talk price. Your friend is competitive pricing. Who doesn’t love a good deal, right? A balance is required. Too low and you’ll be scraping to the bottom. Are you paying high prices? High prices?
Don’t underestimate the value of good visuals. Photos sell. You know the old saying: “A picture’s worth a 1000 words”? Clicks are worth a million. It should be crisp, clear, with many angles. If you are selling a bag with multiple pockets, show them in action. They can be filled with passports or phones, or even snacks. To make people believe, they need to see.
Talk about the description – don’t just copy-paste manufacturer’s terminology. Yawn! Use bullets for scrolling ease and make sure to highlight the features that will solve any problems. Let’s be honest, a bed that “hugs you like Grandma on the Eve of Christmas” sounds way better than “high density foam.”
You’ll find that once you master the art of digging through data and putting this puzzle together, finding that chocolate bar hidden in your pantry will be as easy as pie. Oh, sweet achievement!
Then, you must arm yourself with tenacity and keep your ship stable to discover the treasures buried in Amazon. Good luck, explorers.